An E-mail Marketing Campaign is worthless if they don’t even Open the E-mail
In the “old” days, direct mail was the big push. Your mailbox was filled up with ads and promotions. Now, it’s become much cheaper to just send e-mails. Now, companies will blast out their ads and fill up your mailbox.
It’s starting not to work anymore as the Open Rates for e-mails are slowly going down, down, down….. It doesn’t mean “e-mail marketing is dead.” It simply means, it’s being wasted / ruined by marketers who don’t understand buyers today.
We’ve developed as humans to “block out” ads. Now, you see thousands of ads per day, but you only “realize” a hundred or so of them. The first thing you do when you open an e-mail? Start deleting the ones you WILL NOT read.
This is the reality for many businesses as their e-mail marketing campaigns struggle. What can they do?
Write e-mails that First: Get Opened, Second: Provide relevant information to the reader. To do both of these steps you need:
Screaming “20% OFF EVERYTHING” doesn’t work anymore. You need more. Spruce up your campaigns.
Send in some of your campaigns and we will take a look and give you some pointers on how to improve. If it makes sense to work together, we can move forward. Does that sound fair?
Send us a link of your recent campaign that bombed. We can tell you WHY it didn’t work:
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