You want to become a Master Copywriter for your Company? First. You have to love to write. You'll be writing over and over. You'll be editing. Clients will look at a piece you spent 5 hours and in 2 minutes will put red lines through it. You'll feel...
Read More**See Disclaimer. As of this writing, Pizza Inn, Pie Five nor Rave Restaurant are clients. These are the types of ideas I send for free everyday. No "ill will" is being delivered with cheese on top to this company. Paid client work is never publicized in this...
Read MoreNOTE: This is a non-biased article from someone who doesn't know who they are voting for. Simply popcorning- it-up for the marketing lessons from this Presidential race. Election 2016. Focus: Donald Trump 2016. [caption id="" align="alignleft" width="600"] He's coming...
Read MoreAn Awesome copywriter can be the difference between a Dynamic advertising strategy and a dud. A Dynamic copywriter can be the difference between your perfect customer giving you a call or they leave your website after 10 seconds. [caption id="attachment_2289" align="alignright" width="586"] Copywriters don't look like...
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[caption id="attachment_2305" align="alignleft" width="420"] Oh, how times have changed[/caption] When I open my mailbox (physical..not email) I pull out the pile. Usually Tues or Wed is "Ad" day, as my neighbor Betty called it. "Ad" day is essentially the coupon magazines from the local grocery stores and...
Read More[caption id="attachment_2298" align="alignright" width="584"] They are SHOWING you they want to buy[/caption] I was at Dick's on Saturday (my wife was hosting a lady's brunch). My 6 month old was napping in her stroller, so I quietly rolled her over to the golf section to practice...
Read More[caption id="attachment_2266" align="alignleft" width="790"] Everyone will be reading your content[/caption] Your headline (whether you know or like it) is THE most important piece to your content you produce for yourself or for your clients for driving traffic. It's proven we skim over headlines until we find one...
Read More[caption id="attachment_2140" align="alignnone" width="440"] How the hell am I supposed to read the labels...
Read More[caption id="attachment_2162" align="alignnone" width="312"] Who do you choose?[/caption] I was reading James Altucher's new book, Choose Yourself! (definitely worth checking out) and I got so into the book that once I finished I turned the book back over and started again. Make sure to check out...
Read More[caption id="attachment_2126" align="alignnone" width="450"] Flickr[/caption] You always want more time in your day, more time to do the things you love. Well as we talked about in the last post about Pruning and Batching you were able to free up counter-productive tasks. Remember that everything...
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