I was at Dick’s on Saturday (my wife was hosting a lady’s brunch). My 6 month old was napping in her stroller, so I quietly rolled her over to the golf section to practice my putting.
Before I made it to the play-green, on the display there was an odd, black contraption.
The “tool” was for practicing your takeaway up to the top of your swing. (The takeaway, for the non-golfers, is the time-frame when a golfer has the club set, before the swing, up to when he has it behind his head).
This tool (pic below) was designed to keep your hands in the right place and if they aren’t, you see a yellow stripe.
The salesman on the floor was hanging out behind the counter (playing on his phone, whatever). He makes a comment from his seat, “You’re not supposed to see the yellow stripes.”
Laughing, while playing with this toy, I then proceed to tell him some troubles I’ve been having with my swing (bad hook right now).
The salesman nods his head then goes back to what he was doing!
He had a customer with their hands on a product that could help their swing and you tell me WHAT the product does!
I was already holding the thing for 5 minutes before he made a comment!
I don’t care WHAT it does!
Tell me WHY I should buy it.
If all he said was, “If you can get your hands in the right place so you won’t see the yellow, your hook would be cured in no time.”
That’s all and I would’ve bought it!
Instead, I put it back down and went and practiced my putting…
He lost an EASY sale. Are you making this mistake?
Hint: If you see a customer with their paws all over the product and testing it out, THEY ARE A SHORT TRIP TO BUYING. Close more sales by looking at who is already holding your product and playing with it. They are interested.
He didn’t even need to qualify me, I qualified myself.
Just tell me WHY I should by it so my logical brain would justify spending my hard-earned money.
My friend has a buddy who sells more TVs in their shop than anyone. What’s his secret to close more sales?
HE TARGETS PROSPECTS WHO ACTUALLY PUT THEIR HANDS ON THE TVS AND MESS WITH THE SETTINGS AND CHANNELS. They are the buyers.
At least get the low-hanging fruit first instead of trying to climb the tree and pass the other fruit on lower branches. It’s all fruit!
Sheena and her assistants set up a booth in various grocery stores. First they set up a collection of 24 jams for customers to browse, taste and perhaps buy. Then, every couple hours, they removed 18 of the jams and left just 6 for customers to enjoy.
They found something interesting, the table with 24 jams drew about 60% of potential customers while the 6 jam set-up attracted around 40%. Makes sense right?
That’s the obvious point, the interesting result they found, however, was about 30% of customers who visited the table of 6 jams actually bought a jam while only 3% from the larger selection. A wimpy 3%!
Ever walked into the wine section of a grocery store. I like to go and pretend I know what I’m looking for, but most of the time singing “Eeney meeney miney moe”. No one knows what’s going on, there must be hundreds to thousands of bottles you’re supposed to pick out a winner for the romantic night with the wifey.
Leaders prepare themselves for these situations and know how to make decisions quickly without freezing.
Types of Decisions we Learn in School
While in school you are faced with many different choices, moral and mature. What we have is a peer group to base our decisions off.
“Oh, the whole floor is going for a late-night Taco Bell run? Well, I guess that’s what I should do as well.”
Nothing wrong with some TB, there’s always time for a Crunchwrap, but you made a decision based off the behavior of others.
This “influence” is called the power of “social proof.” In a nutshell, usually subconsciously, we base decisions off the actions of the group.
The schoolyard is where you build your character, personality, and also where you set the foundation for the type of person you will be in the future.
Due to social proof, many students lose their ability to make a decision for themselves. Like zombies, they will follow the decisions and actions of their peers.
Become a Decision-Maker
If you got wrapped into this culture, don’t worry, most will to an extent, myself included. The key is how we will respond to this “negative” influence.
Formulate a Unique Brand: Your distinct brand automatically puts you into your own class.
Think about that clique in school. You wouldn’t even think of them as different people just 1 group.
If that’s the case, the members of that clique will become more warped into the social proof umbrella instead of making their own decisions.
Take charge of something: This is a skill that needs more teaching in school. Everyone isn’t going to become President, but each student should be able to take on a project and make decisions to complete the project.
You don’t need to be best at picking the “best” decisions, just having the ability and having the confidence to put yourself out there and make a decision.
Figure out when Social Proof is in play: Here’s a great talent to have. Learn to recognize when you’re being influenced by social proof.
Use your gut, is the choice you’re going to make actually what you want, or are you flocking to what everyone else is doing?
When you have a purpose, your gut will tell you which way to go. You will always have the naysayers who oppose you, but ultimately make your own decision.
Have you caught yourself falling for Social Proof decision making? What leaders with great decision prowess do you admire?
I was reading James Altucher’s new book, Choose Yourself! (definitely worth checking out) and I got so into the book that once I finished I turned the book back over and started again. Make sure to check out his site as well.
Altucher touches on many of his failures with brutal honesty sharing on multiple occasions where he lost millions after a successful company and ended up broke. Most people will never have a $1 million bucks in their account all at once, but Altucher on many millions and went bankrupt.
That’s not the lesson that stood out, it’s how he was able to bounce back using his “Daily Practice.” I’m not going to go through all of it, you’ll need to check that out yourself but he had 2 major themes which alone provides humongous value to your career path and personal brand.
What is an idea machine? It’s being someone who’s mind is always racing with ideas to solve problems, help others, or even start something new. We each have an “idea muscle” that needs to do some lifting on occasion. Every muscle needs exercise to perform at it’s peak, and Altucher credits his idea muscle from bringing him back from bankruptcy and failure many times over.
How do you exercise your idea muscle? You force yourself to come up with new ideas, however lame they may be, and write them down.
I was inspired after this and started a new note on my Evernote page simply called “Idea Dump.” One day I may open that vault, but not today 😀
In just a short period of time, I already had thought of a problem I felt needed solving and a business that could spin off from it. I’m in the testing phase of the idea and will write a post after the test to pursue it / not pursue it.
A point he makes is every idea must have a material next step you could take. Thus, you can’t put “Time travel” because no one has any idea to make that happy. Maybe you do know how, if that’s the case, let me in on it so I can go back to middle school and never wear headgear!!!
Altucher says to write 10 ideas a day, no matter how dumb they are. I’ve started with just a couple a day and will go from there, but soon he promises that you will become a machine at constructing new ideas. If you want to get ahead in your career, be the go-to for ideas on problem-solving and bettering the company. Those are the wealthy people.
Richard Branson is notorious for trying many different ideas, some stuck, others didn’t, but he built up that muscle and so can you.
Give, Give, GIVE to your Network
This has always been a tough one for me. I’m always worried I have nothing to offer to my connections, especially those with more experience, more successful etc.
But he provided an idea I hadn’t thought. It’s funny how simple this IDEA is.
It’s give new IDEAS to your network. Where can you provide ideas to improve their business, interests whatever. James reached out to top players and didn’t ask for anything. He simply said “Here’s some ideas for new posts you could do or here’s some code you could use to improve your business.”
That was it. Immediate value to your network.
You’re not even asking for anything, just providing instant value. This is something anyone can do, it doesn’t have to be an idea, it could be an actual product whatever. The main idea is to provide value without asking for anything.
It’s so simple. I’ve already e-mailed connections I’m hoping to grow and offered this book for them to read because I know they’d enjoy it. Provided instant value. I’m going to send you this book for free without expecting anything, done just to provide value.
My idea muscle is still hitting the gym, but once it’s ready for big-time, I hope to provide my ideas to connections I want to cultivate.
Networks are built on value.
Valuable Interviews/Talks with James Altucher
One of my favorite things to do is show you great places to find further awesome valuable content to sink your teeth into.
Excellent talk on Social Triggers by James giving a talk on how he’s provided value and grown in his career. His dry sense of humor is worth the watch, it’s hilarious!
I’ve mentioned this interview before, but Srini’s interview with James is probably one of my most favorite ever and ever. It’s where I was first introduced to Altucher, but it covers how he first got started at HBO and going from there.
Make sure you pick up the book HERE. Have you used your Idea Muscle today? Put your ideas below.
One of my ideas I’ll share, it’s terrible, but it’s a re-usable tissue that remains dry after each sneeze and nose-cleaning. It’s unsanitary and sounds completely nasty, maybe it has some self-cleaning mechanism. Who knows? It’s just an idea to start with that may mate with another of my ideas down the line. It’s fun!
Sometimes we are willing to pay almost anything for a solution. We all have “pain points” that we look for answers to and this is the main theme of this episode.
Listening is something many struggle with (you’re looking at one, my wife will vouch as well…). Listening is not the same as “hearing”.
Listening requires listening, comprehending, and responding. This lesson deals with plenty of LISTENING and RESPONDING.
Why? Because of that same reason that we pay for a solution. You need to extract the goodies and you’ll then couple it with other salesmanship methods already mentioned.
In this episode, we will tackle:
How to “Find the Pain”
Mega Social Tip for any boring conversation
Bonus Tip inside on “paying it forward”
Learn to extract pain with the “Pain Point Principle” to WIN sales situations. Click to Tweet!
This concept can be used in interviews, negotiations and social situations. Listening is a key skill that is getting lost in today’s media world. People LOVE to be listened to and is a skill that takes honing and development.
The Online Business world is filled with scammy scams, hopefully you’ve never been a victim of them but it’s out there.
People selling worthless “info” products or creepy MLM schemes that sound amazingly good but rarely pan out. Sometimes it’s hard to rise above the fold, but here’s a simple way you can start succeeding online or offline.
Start interviewing the best around.
When I say that, I mean, starting a podcast. It doesn’t need to be a 6-figure business or a 5-star rated show, that’s not the point.
You’re actually doing it for a very selfish reason which I’ll get to in a second.
Think about it, if you reach out to a successful person you know online, a Pat Flynn, Andrew Warner etc. and ask them for an hour of their time to talk, you’ll get a NO, a very nice no to be fair. Their time is mega-valuable and if they took 1 hour for every person that asked, they’d be 150 years old before they finally got around to their own projects.
Thus, you need a better way to POSITION yourself in their minds. Remember positioning is one of the keys to negotiation and persuasion.
You actually present it as a way to let them market and promote themselves for free. In their minds, they chat with you for an hour and than you have their name, face etc. on your site and promoting it without them having to do anything! Of course some will do it out of goodwill, but we all have selfish interests at heart, as bad as that sounds.
It’s a slam dunk for them. Now, I’m not going to say that everyone agrees to be on your show, especially when you start out you’ll get rejected many times. Heck, I’m sure Andrew Warner and John Dumas get rejected and they have some of the best podcasts around!
Here’s a sample email I sent to Pat Flynn the DAY we released. We had zero traffic, a small sample of downloads but was still able to nab someone as busy and successful as Pat (being a nice guy helped to in Pat’s case) but we used this type of email for many other high profile guests.
Why You Need to Start One Today, JUNIOR
I’m not going to go into the How of starting a podcast, there’s many resources for that. This is a WHY piece as that’s the important part. Remember, even if your intention is for your show to sit at the bottom of the iTunes sea never to be seen, you need to start a podcast for the Whys.
Build Your Personal Brand: I’ve harped on the importance of this my fingers might bleed from all the typing. You’re putting yourself out into the internet world and showing the chops that you have with speaking, formulating ideas and sharing ideas with others. People like people who share, that’s what you’re doing.
Credibility: In whatever niche you dive into, you get to rub elbows with some notable figures in the space. In other words, you get to be seen with successful people. When others see you getting to hang out with successful people, their perception of you goes way up! They trust you more, they feel you know what you’re talking about. That’s influence that many will never have, you have access to it.
Speaking Skills: Maybe it’s not technically public speaking but you get a chance to record yourself speak. When you public speak you need to think on your feet and this is the perfect opportunity, take advantage of it.
Consulting: This is the key reason to start a podcast. It’s the selfish reason I mentioned. You’re getting FREE consulting and able to ask whatever you want. Having problems starting a business? Bring on the best to help you. You still need to provide great value as your guests are smart enough to smell a rat, but get your burning questions out. All the mistakes they made you can avoid.
BEST REASON: Provide Value to Others: SYKE! You think I was just being selfish right? This is the best reason to start a podcast. You get to give back to others. Generosity is the theme of this game, those who give, get! It costs very little to do it as well and you don’t even need to come up with the theme. With blog posts you need to think up a post idea, do the research, write it up. It gets Exhausting! Here, you do research but just to get background info. Everything else falls into place later and you can switch up the direction of the content in a second. It’s exciting.
Have I convinced you? Remember, even if you don’t want to be #1 in iTunes, this is still a smart move. Head over to the podcast at Entrepreneur Showdown to get the ideas going!
You can use persuasion in negotiation , interviews, bartering and more. Get creative with it. You’ll always be pushing your ideas, so learn the strategies the pros use to get ahead.
Make this a year to branch out, learn a new skill, learn a new MINDSET!
Check out the 1st part of the series NOW! Joe Know Show presents!
If you have a friend who could use a confidence boost in social interactions, presentations and more, make sure you send them this video. It’ll make their day!
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Why can you talk on the phone and drive in normal conditions, yet if the conditions are worsened you hang up the phone because you need to concentrate on the road?
That same question resonates throughout business as well. Think about how that relates in your life.
Now, Imagine yourself at this classic Man Vs. Machine Battle.
Chess Legend, Garry Kasparov, taking on the mighty computer, Deep Blue (1996) in a chess game for the ages.
What differentiated one from the other besides a steel brain vs. a real one?
Researchers realized Kasparov needed only 20 watts of energy to defeat mega-computer, Deep Blue, to win 4 games to 2. On the other hand, Deep Blue was burning through thousands of energy watts such that it needed fans to keep it cooled off.
Yet, when Garry first started out, he probably used 100’s of energy watts to learn and implement different chess strategies and understand piece values, positions etc. After much study, his unconscious brain logged these implementations away and they would appear automatically during a match without a thought.
When you first pick up something new, your mind is racing. You’re first days on a new job leave you exhausted mentally as your brain is eating up more energy than normal (a reason why rest is so important).
When you first start investing in yourself, you’re bombarded with new principles, ideas, a new mindset and realize it takes work! At first you’re lost, worn-out, perhaps you risk embarrassing yourself as well.
Then, over time, what you learn automatically presents itself, or how you got over a previous barrier becomes second nature so your mind doesn’t need to turn quite as fast and is more efficient.
Let’s look at 3 major areas you encounter this and become more energy efficient:
Use Less Energy during NEGOTIATION
Negotiation can be stressful for both parties, especially for women as they tend to over think everything i.e. use more energy.
During negotiation, you want to be calm and clear-minded; yet, we naturally fill our heads with stress, worries, and worst case scenarios. If, instead, you were able to go into negotiation and spend less brainergy (new word!) on the former and use it on other important factors, you will have a leg up.
Or, how about this, if you can master the key components of the negotiation, you won’t overload your head trying to handle stress energy and tactical energy, you will only need to burn the stress energy. Because for some people, you are going to be nervous and stressful and that’s normal. Check out Negotiation tactics here and here.
It’s up to you to learn tactical strategies for the negotiation table to free up your “bandwidth” being used at one time. Let it become AUTOMATED!
Practice Verbiage and Common Responses: Prepare beforehand different scenarios (even write them down), so when you’re told “No,” you’re not going into high alert, but already have a response/counter automatically. Once you have responses down, they will come out naturally and more confidently than if your frantically trying to come up with a poorly constructed counter.
You’re Able to Stop Talking and LISTEN more: When your mind goes a mile a minute during negotiation, what happens? You either, keep talking and never shut up (as you don’t want to appear nervous, so you gab), or you don’t say anything and become a dead weight in the negotiation (then you’re lost and sunk). Negotiation is a give and take, so you need the available energy to comprehend what’s being stated so you can prepare an adequate response. Let automation take care of standard responses.
Be more Efficient during INTERVIEWS
As with negotiation, you usually walk into an interview feeling nervous and brain about to implode.
Again, the key we want to implement is to have more work going on subconsciously rather than consciously.
For example, during the interview you need to have great presentation, posture, voice, handshake, eye contact, and smile. This is all before your even looking to sell yourself.
Whether you realized it or not, you’re being graded on each of these points (probably unconsciously by the hiring manager!). Yet, if you focus on all of them at the same time, your head would explode as those acts show themselves subconsciously from repetition.
Your job is to highlight all these points one at a time to make all of them flow naturally come game-time. Note: you do this outside the interview.
Take eye contact. Practice focusing on eye contact throughout a conversation with a co-worker (adjust to the right amount so it’s not creepy). Throughout the day, think back to conversations and grade yourself on your eye contact. Breaking down each one at a time and hammering them home (like a habit) will then come out naturally during the interview.
Mock Interviews: This could be real or fake. For myself, I’ve taken phone interviews for positions that I know that I had no interest in; however, I’m much more myself in person than over the phone, so I take these phone interviews to try and close this gap and better my phone skills. As I progress, phone interviews will come more naturally and require less energy and effort. What parts of the interview do you need to work on?
Try Different Selling Points: Figure out different ways to present yourself and try them out with family or in these mock interviews. ‘Maybe this story works better than another, I should stress this point on my Resume as it tends to get overlooked.’ After a while, you will have built up a routine that will automatically come out and be well-rehearsed AND effective.
You’re Able to Stop Talking and LISTEN more: This is a key point I’ll stress again. During an interview, you’re looking to fill the need of your employer, NOT you. It’s still natural to be selfish and want to spill all the beans about how you’re amazing. When you come in with Point #2, you’ve made your case than can focus on the problems of the hiring manager. They have troubles and it’s up to you find those out through listening and quality reaction.
By using less energy and automating parts of the process, you’ll find you’re more clear-headed and more successful. Click to tweet
Harness Energy in your Social Circles
Have you ever met a popular speaker, businessmen, movie star etc.? Notice how many seem to converse so casually and can always hold a great conversation?
Actors practice in front of mirrors to get mannerisms of characters down so that it comes automatically live, and they can then focus on the scene not mannerisms.
Many will complain that “I’m shy” “they’re just a natural net-worker.” Well I’m going to tell you, that’s all BS.
No, everyone isn’t going to be the life of the party, but everyone should be able to socialize more efficiently.
Take Risks: Lewis Howes and Andrew Warner both were self-proclaimed shy and scared to speak in front of others. So, Andrew joined Toastmasters, Lewis found a mentor and now the former has his own popular radio show and Lewis is an acclaimed speaker.
One of the first times Andrew went out on stage (according to his Entrepreneur on Fire interview) he thought he had prepared perfectly, but once out on stage completely bombed and was embarrassed.
Yet, he tested himeself, practiced and now is an excellent speaker and presenter. He stills gets nervous and uses up energy, but his subconscious has taken over many other aspects and he is at ease with himself.
When you first met your best friend, were you high-fiving and having the time of your life chatting? Probably not.
You were probably juggling tons of things in your head: “What do they think of me?”, “What should I say?”, “Do I like this person?” all these different questions and your just tongue-tied at times.
Now, you can speak effortlessly, small talk, spend time in silence etc., and it seems so easy for you. Your mind is at a low energy point and you’re relaxed.
So now you want to translate that into expanding your social circle? Start small.
If you’re introduced to someone new, spend time chatting in a group setting so others are contributing as well. You worry about awkward silences, this is eliminated when there are other people contributing to the conversation.
When I recommend meeting other interesting people, it’s always easiest to find someone with a mutual contact or interest. That’s always an icebreaker and leads to other conversations. If you know you’re about to meet someone, look them up on Facebook etc. Some may think that’s creepy and that’s their problem, but don’t you feel appreciated/more confident when someone you never met comes up to you and compliments you on something you do?
You’re Able to Stop Talking and LISTEN more: Third time’s the charm! An easy way to start a conversation when you’re unsure how it will go? Talk about them! Screw I,I,I, say You, You,You! Everyone likes to talk about themselves.
Tim Ferriss (in his Smart Passive Income Interview) says his main seller of his 1st book, The 4-hour Workweek(non-affiliate), was walk up to speakers after talks and just ask questions about the speakers! Listen and learn!
If you’ve ever done or seen Improv Theater, the best skits are those where the actors are just doing everything naturally. Not overthinking, not trying to be funny. Whenever I try to be funny by thinking of a joke for a while, it never works! (Ask Sam!)
Key Point: Your mind works at different frequencies, but sometimes we make it work, consciously or naturally, much harder than it needs to that important tactics and information can’t be transmitted as efficiently as possible. So your job is to “automate” some of those processes that they move to your unconscious and you can focus on the important things at the moment consciously.
When your computer/phone starts getting hot in your hand you know it’s working harder than normal. So you go and turn off processes that you opened that don’t need to be used at the moment.
Now, you’re trying to do the same thing, except you’re not “turning off” tasks, you’re simply automating them to clear your mind to work efficiently with new information coming at you.
Remember the driving example from above? Can you answer that now?
What things can you automate? Leave a comment below or, even better, share this article with someone you know who could benefit from automation. After that, subscribe below because you’re ready to invest in yourself, your personal equity is at stake! You’ll also receive a Free E-book immediately!
UPDATE: Thanks for these sites for including this post as a favorite!
The telephone WAS a novelty the past 30 years. When I mean telephone, I mean speaking on the phone, and when I say speaking I mean dialing and talking to another person (texting doesn’t count!).
Phone skills for many have gone wayyy down hill!. Myself included. Usually, it is more comfortable and more convenient to email a person.
1) It adds convenience to the receiver so that they aren’t bombarded by a stranger coming in out of the rain.
2) It allows you to fully develop your ideas and state them clearly! You come across as intelligent (which can be important…).
So when it comes to job-hunting, there’s certain strategies to implement when searching for a job including skills in cold emailing for a job.
Do not ask for a Job in your Cold Email!
Again, don’t ask for the job! Sounds crazy, but this isn’t a cover letter (that’s a different universe). All you’re doing is opening a door and to make it comfortable for both sides! Asking for jobs brings no responses or, worse, the dreaded “talk to HR,” which, you’ve probably experienced, is a black hole of doom where you throw out your resume to an online database never to be heard from again…..
You want to approach the email with the mindset of the recipient:(who’s thinking) “Why do I care?”, and sometimes, “What’s in it for me?”
Target someone with a shared interest
Feel free to stretch that interest as much as you wish.
Examples: Alumni of school (this is the best and most useful), LinkedIn group members, fellow club members, current or past shared employer, industry (more of a stretch), hobbies(farthest stretch you should go) etc…
You communicate and relax better when you’re in the company of someone with a shared interest or experience. This is key! Finding the right person to target can take a while, don’t just hit up the first person you Google. Study your prospect’s profile and insert that into your cold-email.
Create a sense of familiarity with them. What’s your goal here?
To get them on the phone with you! Better yet, to meet with you! When you take the awkwardness of a cold-call out of the equation, you are left with a warm, prepared discussion.
Offer to take them out for coffee, or meet at a location nearest to the recipient. What you are doing is actually NETWORKING! The golden ticket to the job you want! You’d be surprised who people know and what people know!
Reid Hoffman tackles this kind of thinking in The Start-Up of You!. One of the first books we will tackle on the 7ESHOW. It’s gonna be great!
Put Familiarity in opening line
Right off the bat tell them how you are connected. Starting with something like “I’m looking for a job in *blank*” bores the reader immediately.
If you relax the reader in the first paragraph, they become more open-minded to the rest of the E-mail which heightens the chance for a response. Think, how do I relate to them so to generate a conversation? It may not even be about looking for a job, it could be about your similarities! That conversation can then get steered to your main focus.
Keep it Short and Simple
One of the old KISS adages is about to pay off! If it takes more than 30 seconds to read the entire e-mail, cut the fat now! You know the feeling yourself…..
Have you ever opened up an email and a HUGE chunk of text greets you and you feel your about to dive into “War and Peace”? I’m sure you either hit Delete, or you quickly skimmed for keywords than hit Delete.
Humans have a short attention span so get to what matters in that short span.
Think of it the same way, grab attention in as short amount of time as possible!
Ask for Advice, not a Job
We absolutely love to give advice. Every decision we make is based on our “expertise” and you feel good when you share it. Everyone’s not always free with their money, but most are fine dishing out their ideas and opinions.
Have a specific question to ask them about and that opens up doors to many more conversations which can lead to a key connection or even a hidden job they know about.
Do your Research
Make sure you show you’ve read their profile, researched their company, whatever work you put in before writing the e-mail, mention some fact that shows that. If someone writes to me and says “I notice you work a full-time accounting job and work on the 7Minute Entrepreneur, how have you been able to succeed in both areas?,” I am much more likely to answer because I can tell they took the time to get to know me a little bit.
I’ve made mistakes going against each of these tips, which is how I’ve figured out a good formula. Take charge of your job search, people give and receive jobs, not machines! Introduce serendipity and you never know what will pop out! Note: This does not mean cold-calling doesn’t work, some people are better writing than speaking over the phone. At times, cold-calling is much faster and you get a faster result, so depending on your unique situation, you may need to dial. You come across as more gutsy, but make sure you’re prepared and the tips above can still help as well when speaking with your target.
1) Find a position or even a certain type of job you may be interested in.
2) Do a LinkedIn search for the industry, company etc.
3) Your goal is locate someone you would best connect with whether it be an alumni, a mutual friend etc. Or if they have multiple years experience, you can use that plug as they should be an expert in the field.
4) Follow the guidelines above for looking for advice, seeing if they would be willing to talk further about the industry, their experience, advice etc. Many areas to attack that don’t include asking for a job!
5) Let me know how it works!
Imagine the CEO of your dream job finds a great article you posted on Linkedin. Out of curiosity, he hovers over that handsome picture of you in your work attire beaming at the camera, and reads your magical Headline:
“Student at Bumbly U”…..”Accountant at Taxman Corp.”…”Unemployed looking for work”
What’s he going to do? He’s not clicking on your profile, he’s bored out of his mind, and he’s going to forget about you in 3, 2, 1..poof. Bye bye.
Important people don’t have the time to waste it, and you just wasted 3 seconds of their life.
This is a problem that many don’t even realize they have!
I’ll repeat , Don’t put your Current Job in your Linkedin Headline! It’s a waste of space.
What you need is to sum up your skills in about 20 words. For example, my headline (as of March 2016) is : “Making Creative Waves swimming in the Content Marketing Ocean | Increasing Customer Responses 25% | Chief Copyshark”
Does it need work? Everyone has an opinion. If you have tips for this Headline, hit me up below! We will have Headline critic knockout session!
Let’s break it down on why I chose this description. Each is strategically and carefully placed.
1) Making Creative Waves: Immediately sticks out as something different. People view my profile over and over again because it’s interesting. Also, ties into my fun brand of being a “Shark”
2) In the Content Marketing Ocean: Content Marketing is a big “buzzword” keyword. Many don’t know what it means but search for it.
3) Increasing Customer Responses by 25%: This says WHAT I DO, the RESULTS I GET FOR YOU right away. For those looking for more responses, it immediately pulls them in. What can you put that says “Here’s what I do that gets results?”
4) Chief Copywriter Shark: This is hitting the major keyword of copywriter while also showing my fun side of being a “Shark.” Your Linkedin Headline should say something about your personality. Are you fun, laid back, or more Mr. Stiffboard? It’s fine both ways, just let people know!
It adds value to my image, and a perfect start for someone who may be in the same boat as myself where they are in marketing, or even just anybody balancing work and an online biz.
This is showing my flexibility and functionality. People like flexibility.
This is just an example, but this is where you can brag about your skills! Don’t be shy.
Everyone likes to talk about themselves, some are more outwardly humble, but this is not where to show your Christian virtue.
Sometimes you only have 5 seconds to impress.
Utilize the same language as jobs you are interested in. If you’re a business owner, find other owners in your industry and you will see many words used over and over again. Bingo!
Whether you are Unemployed, Trapped in a Cubicle, or the President, you have attractive skills: The headline is where you sum up your value in few words. Get creative with those words.
What’s better? “Designer at ABC” or “Master Interior Decorator with success in Color Scheme Designs and Staging”.
Which draws your interest more?
If I’m a recruiter and looking for a Designer, I have to click on Number 2. Even if that person ends up being crap, that Decorator’s short marketing pitch sucked me in.
That’s a good way to define marketing: the art of sucking in!
If you have a job you think is lame, you definitely don’t want to put that in your headline! “Diaper changer at the Nursing Home.”
First, If that’s your title, holy crap, literally. Second, no one is interested in you and your poop scoop. We applaud you for helping the elderly, but come on! You must have gained some talent doing that which would be more exciting, right?
“Trusted Care Provider and Excellence in Customer Satisfaction.” That could work….
Show your range, as in the example above, you’re not just a Designer (which is super broad), no, you go from Designing different color combos to being able to physically stage a room to wow visitors.
Just from changing my Headline, within 2 weeks, my views jumped over 30%, and compare that to the past 2 years of being dormant.
Yes, there are other reasons people will look at your profile, but this is the way we are going to start.
Market yourself, Market Yourself, MARKET YOURSELF! You will be doing it for the rest of your life, start here!
Take just 5-7 minutes writing your talents, keywords etc. down. Craft that attention-grabbing headline!
Join me below!
1) Research briefly keywords in your industry you wish to target.
2) Show your range in Talent! I’ve put accounting professional and internet entrepreneur! That’s 2 different industries!
3) Get feedback…Always be getting feedback.
You like to be noticed and recognized. Am I wrong?
Who doesn’t enjoy when someone takes an interest in them? Recognition is a basic human need.
We’re going to show you simple, but effective ways to get more exposure and increased interest in you on the largest professional network, LinkedIn.
I’ll be honest, I joined LinkedIn a good 2 years before being active on it just because I didn’t understand the network’s capabilities. It seemed boring. Facebook there is new stuff on there every second, but not LinkedIn.
That’s the basic attitude of people who don’t understand it’s power.
See? You’re not alone. That’s where the 7Minute Entrepreneur can help! We love this site and we’re dishing out what we’ve learned to you for FREE.
When it comes to building your networking, fostering new relationships, or, most shocking, finding a job, too many people haven’t harnessed the power of this social network.
The average salary for a Linkedin user is almost $100,000! That’s insane! Why don’t more people go where the money is? It takes money to make money (isn’t that a saying?).
There’s so many different strategies to tap into Linkedin but sometimes you gotta dig for it!
We will be tackling Linkedin in many different articles and in the 7EShow to show you how to turn this network into your bread and butter.
For now, let’s look into 3 sure-fire tactics to get noticed right away. There’s many, but we will just be looking at 3 for now.
We keep it short so you can take action in small steps, that’s how humans are wired. We’re not going to give you 50 steps because you won’t do any of them.
So we start with three.
Now understand, we only provide quality content for you. You can google “what should my LinkedIn profile be…blah blah,” that’s easy crap you can find in a kid’s book. No, we mean real content that changes your thinking and approach.
First of all, let me say that Facebook is for social, LinkedIn is for business. Don’t mix those!
Let’s dive in:
Build Your Brand
Attack Linkedin with the same vigor as Facebook: What does that mean? Be just as excited to get on LinkedIin and contribute as much as you do on Facebook. Discover articles you find interesting; comment on said articles;
Share ideas, blogs, articles, advice, it will all come back to you, I promise. Does it take effort? Yes! Will you always like it? Probably not, but this is the cornerstone, the basis for your personal brand.
Your personal brand is what you will market and what makes you stand out. Head over to this article to JUMPSTART your job search.
As a jobseeker, you’re looking to market yourself, discreetly, and as a networker, you are looking to meet and exchange ideas and opportunities with other contributors (best if they’re in or near where you are).
Make a Headline
Don’t make your Headline the same as Your Present Position:
Why? Good question. People are lazy; you know that, they are not going to read your whole profile.
Heck, they don’t even look at your whole resume when you submit for a job! Sorry to burst your bubble
When you put your headline the same as your position, you’re wasting valuable space and wasting the short time window you have to be interesting to your reader.
Records show that people focus on your picture and headline immediately when they open your page. Make that first impression, snatch their attention right away.
You are judged in the first 5 seconds, use that 5 seconds to get their mind racing.
Go to anyone’s page on Facebook, LinkedIn, whatever. Whether you know them are not, your judging goggles are on right away!
Think: How do I want to be perceived? What is the value I bring?
Take Advantage of this glorious space!
Also, your headline is on your page and in a small box when users hover over your picture in groups etc. Again, this may be your only chance to grab their attention!
Send Message after Message!: Everyone loves an inbox message.
E-mail’s lost it’s novelty somewhat (snail mail is the new novelty…go figure), but everyone reads LinkedIn inbox messages!
People don’t get many of them, so they read them.
Will everyone respond? Of course not. If they don’t, it’s not personal. Rejections happen. Move on.
Better yet, follow up 2 weeks later, but bring your value proposition. i .e. what can I do for them, or what’s in it for them.
Who’s my audience? Research members in your groups to ask to coffee, for advice, or, even better, try to help them somehow! It’s free to message group members. In-Mails aren’t free, but those are extra-effective as well.
We will look into effective message scripts I’ve tested later on the 7Minute Entrepreneur.
For now, implement these small steps right now. Even if you just send 1 message this week. We are about taking action, taking control.
Do you have a tip that has worked for you? Leave it below!
1)For starters, scan your profile for obvious spelling errors, grammar and such. Make your profile pic professional. This is the easy part!
2)For 7Minute Entrepreneur readers, join just 1 group and find a discussion that is active. Input, now! People appreciate answers to their questions, especially in social media settings as it makes them feel good. It makes them feel empowered.
It’s the same thing when people put crappy, vague Facebook statuses such as “What a great surprise today!” and then they don’t say what the surprise is.
Yep, obvious fishers fishing for feedback.
Yes, they’re trying to get LIKES and comments that make them feel recognized or admired.
That’s the value you’re giving them right now.
3)Adjust your Headline as outlined above. Post it below! We love to meet other professionals!
4)Find a person in your company, school, industry, anything and send a short message asking for advice. We will provide tested scripts later, but for now see how it works for you. It’ll make you feel more comfortable for later messages.
Keep it short and sweet….You can do it.